Lilmix partners with Björn Borg
Lilmix Esports is excited to announce that we have entered a partnership with Björn Borg.
This partnership includes visibility for Björn Borg in all of Lilmix Esports’ social channels, collaborations with the Lilmix content creators, and branding on the match jerseys for our Counter-Strike team.
Max “quix” Lindkvist, CEO & co-founder comments: It feels incredibly cool that a brand like Björn Borg dares to believe in Lilmix and esports, which is the fastest-growing sport in the world. Especially since so many people around our elongated country choose to spend their free time on gaming. Esports is for everyone.
About Björn Borg
The Björn Borg brand was established in the Swedish apparel market in the first half of the 1990s and today has a strong position in its established markets, particularly for the largest product group, underwear. Björn Borg is distinguished by creative products with the brand’s typically sporty identity – products that make customers feel active and attractive. A passion for sports fashion and willingness to challenge the industry shine through our marketing communications and product development.
